On September 3, 2023, the Houthi Ansar Allah Movement's website published an article reporting on an alleged U.S. military recruitment drive targeting Yemeni youth on social media.
Titled "Huge Popular Outrage... Paid Advertisements Call on Yemeni Youth to Join the U.S. Army," the article claimed that in recent days paid advertisements on social media sites have targeted Yemenis for recruitment, offering "high salaries, healthcare, and professional training."