January 13, 2012 Special Dispatch No. 4422

Localizing the Global Message: Al-Qaeda Shifts Propaganda to Local Oriented Media Companies

January 13, 2012
Special Dispatch No. 4422

Announcements published on jihadi forums in recent weeks regarding the establishment of several new media companies signal a new propaganda effort on the part of Al-Qaeda and the global jihad movement to promote their worldview through local channels and in a local context. The campaign coincides with a lowering of the public profile of Al-Qaeda's Yemen affiliate, Al-Qaeda in the Arabian Peninsula (AQAP), which in the past year has been operating under the name Ansar Al-Shari'a.

The establishment of these locally oriented media companies apparently marks the implementation of a strategy Al-Qaeda has laid down for the Arab countries, especially those recently freed from the yoke of autocratic rulers, namely Egypt and Tunisia. As Al-Qaeda leader Ayman Al-Zawahiri explained in a recent statement: "The war [in Egypt] is a war of da'wa, communication, information, [a war] of rallying the ummah and enlightening it so that it follows the path of salvation and evades the path of perdition." ...

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