MEMRI DTTM Series on Transnational Extremism: Account Review of Mexican Neo-Nazi Organization's Use Of Social Media To Spread Ideology

The following report is a general overview of the manifesto and Telegram posts of a Mexican neo-Nazi organization.

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Platforms: Telegram (1,012 subscribers), Facebook (5,200 followers)

Background

This Mexican neo-Nazi organization holds xenophobic, anti-American, anti-liberalism, anti-capitalist, anti-Communist, antisemitic, anti-LGBTQ, and misogynistic ideology. The core tenant of its ideology, around which the rest of its beliefs are shaped, is the desire to protect and preserve "Mexicanism" and Mexican culture – which it defines as "the syncretism of European and Mesoamerican traditions after the conquest of Tenochitlan." It feels this identity and way of life is under threat from "[erosion] by foreign agents." It identifies two primary threats to Mexican culture: from the North, the influence of U.S. culture and beliefs and what it sees as the "Americanizing" of the beliefs of Mexico, and, from the South, "the constant influx of migrants" from the rest of Latin America, which it believes "has destroyed the sense of belonging of [Mexico's] inhabitants from the inside." The group describes Mexican racial identity as "mestizo … Mexicanism does not despise the Hispanic or the Indigenous, but on the contrary, it makes them reflect on their condition as Mexicans and invites them to join the Mexicanist cause."

The group also places great emphasis on "honor," describing it as "fundamental" to their movement and to being "worthy" of the title "nationalists." In fact, it uses their concept of honor to frame itself as the true "nationalist" extremist group by criticizing other extremist movements such as "Anarcho-Fascism, Tempestism (a form of accelerationist ideology), and Neo-Nazism" for being too "morally decadent," saying they have "no right to call themselves nationalists."

It uses its Telegram channel to promote its ideology, share digital propaganda, and showcase its real-world activities: book burnings, marches, distributing propaganda, flag and banner drops, graffitiing / counter-graffitiing, and group exercise, among others.

Active Social Media Use

The group is active on Telegram, where its channel has 1,102 subscribers, and on Facebook, where it has 5,200 followers. Its Telegram channel was created on May 16, 2022, and describes the channel as: "A group of young nationalists committed to the improvement of the Mexican."

In addition to maintaining a consistent presence on Telegram, the group is also active on Facebook.

Use Of Social Media To Spread Its Ideology

The neo-Nazi organization uses its social media accounts to demonstrate and share its ideology with its followers. In an August 26, 2023 Telegram post, it shared a pdf link to its manifesto – a 23-page document which explains the organization's worldview, ideology, and symbology shares fascist songs for its members to learn.

Identity

The manifesto opens with a section dedicated to the neo-Nazi organization's self-described "Identity," which it frames as "third position", saying, "Neither right nor left, facing dawn, we will mark the path." The "third position" is how fascist organizations describe themselves, offering fascism as the "third position," or alternative to capitalism and communism.

In addition to seeing capitalism and communism as its enemies, the group also states that it "will always be ferocious opponents of "collectivizations such as the LGBT lobby, third wave feminism, communism, anarchism, and … deregularized immigration ideas" that "threaten our values, history, and youth."

Justification For Use Of Force

In addition to explaining its political ideology, the neo-Nazi organization also explains, in its manifesto, its justification for the use of violence. The manifesto states, "For the proper execution of justice, it is necessary to apply force whenever necessary; the sword must return to prominence in the arms of Themis [Greek goddess of justice], because today, being on the edge of the precipice, our only salvation is to completely crush what draws us to the bottom." Its violent rhetoric goes even further, saying: "If you believe you love something, but don't desire the destruction of that which threatens it, are you really loving? Love and hate are part of a balance, to have one without the other takes away all meaning from both."

Social Media Posts Reinforce And Demonstrate Its Ideology

Beyond posting anti-democratic and anti-communist, fascist content, the group also frequently posts anti-Semitic videos, images, and content on its Telegram.

The group emulated the Nazi burning of books, art, and symbols they considered representing ideologies opposed to Nazism, in posted video from October 7, 2023, of its members burning a copy of The Diary of Anne Frank, a Che Guevera biography, an LGBTQ flag, a Communist flag, and a book of Santa Muerte.[1]

Xenophobia And Anti-Americanism

Another key facet of the group's ideology is the belief in the superiority of Mexican identity, and a desire to preserve this identity in Mexico, by excluding and removing other cultural influences.

The primary threat to which the neo-Nazi organization is responding is the growing influence of American culture in Mexico. In a February 23, 2025, post on Telegram, it posted a photo of some of its members holding the organization's flag and a Mexican flag. The post also included photos of anti-American flyers its members had placed in public spaces in Mexico City.

One flyer reads: "Are you going to allow them to continue displacing you? The soul of a city is its citizens, and the soul is not exchanged for money." It shows a cartoon image of a sign reading "Recently sold" above an American flag, and a man in an Uncle Sam hat forcibly removing another man wearing a sombrero." Other flyers said, "Your dollars cause more pain than favors - Gringo Go Home," "In the last 4 years, 152 businesses have been displaced by foreign companies in Colonia Roma alone. Buy local," and "BEWARE OF THE GENTRIFIER … NEED AN EXAMPLE?" The example the last flyer provides is "Arielle Simone," a black American wellness influencer living in Mexico.

The poster targeting Arielle Simone begins with the warning blaming foreigners, specifically Americans, for increasing rent and the prices of goods and services, which in turn forces local Mexican businesses to go out of business and be replaced by large corporate chains. The poster then states that the Mexican people are "being replaced," and condemns the foreigners, like Arielle Simone, who moved to Mexico, for "paying in pesos while earning dollars" and "[promoting] migration to the area due to the cost of living."

The channel captioned the post: "Immigration regulations should be applied to all borders, reject the gentrifier."